The strategic pricing center: coordinating marketing, engineering and manufacturing for competitive advantage

It is noted that the complexity of the pricing decision demands coordinated information sharing and concerted effort between marketing, engineering, and manufacturing to ensure the implementation of effective pricing strategy. The concept of the pricing center is introduced as the organizational framework for the development of pricing strategy. Marketing, engineering, and manufacturing participants in the pricing center can contribute to the development of effective pricing strategy through the use of techniques such as economic value to the customer (EVC) analysis, competitor analysis, value engineering, design for manufacturability, and quality function deployment