Analyzing competitive effects of R&D

Summary form only given. The authors discuss how one can identify strategic possibilities of R&D projects to benefit the whole company. They put forward an evaluation system to help this task in early stages of development. When identifying the potential of R&D projects with the help of the system, increases in competitiveness and its stability are systematically analyzed. Competitive advantage and its stability are major factors contributing to the long-term cash flow which R&D can affect. Early evaluation of the strategic potential of R&D projects facilitates paying attention to technology factors in strategic planning. On the other hand, in factual development work can aim more at creation of competitiveness and profit. Up to now, one has mainly utilized different comparison figure methods to plan R&D budgets. The developed system helps planning of R&D investments by clearing the potential value of possible R&D projects