Introduction of product management in a banking & retail IT solutions company — An experience report

The importance of product management in the software industry is widely recognized and has been empirically validated. Despite its importance, the maturity level of software product management in companies is still low and many companies struggle with the challenge of introducing product management. This paper describes an industry field report on a product management introduction project carried out in a banking & retail IT solutions company. We illustrate the initial situation as it was conceived prior to the product management introduction project, the approach pursued within the introduction project and the experience gathered during and after the project.