DocumentCode
2883078
Title
Armored ads
Author
Brandi, Wesley ; Kitts, Brendan ; Mahato, Raj ; Jing Ying Zhang
Author_Institution
iPensatori, Seattle, WA, USA
fYear
2013
fDate
4-7 June 2013
Firstpage
269
Lastpage
269
Abstract
Ad Servers monetize by sending ads to a requesting publisher which renders them on their web page. The Publisher receives a commission if the ad is clicked. Unfortunately, fraudulent publishers may try to request ads and click on them through a variety of fraudulent schemes including robotic traffic, deceptive placement, and distribution across other sites. Armored ads are designed to thwart these attempts and are also designed to serve as a probe into whether traffic is human or robotic.
Keywords
Web sites; advertising; fraud; Web page; ad servers; armored ads; deceptive placement; fraudulent publishers; robotic traffic; Artificial intelligence; Patents; Probes; Robots; Security; Servers; Web pages; PPC; bot; click fraud; sponsored search;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligence and Security Informatics (ISI), 2013 IEEE International Conference on
Conference_Location
Seattle, WA
Print_ISBN
978-1-4673-6214-6
Type
conf
DOI
10.1109/ISI.2013.6578837
Filename
6578837
Link To Document