Competitive advantage through relationship reengineering

Te concept of relationship management within and between firms is increasingly becoming a topic for debate. A.T. Kearney, in a recent survey of fifty CEOs in leading corporations, found that procurement, and more importantly relationship management, was taking an increasingly more prominent role on the CEOs agenda. Firms are under increasing pressures to improve time-to-market, reduce costs, increase innovations and become more flexible. Globalisation has meant that competitive pressures have increased exponentially