Analysis and Discernment of Market Risks in Enterprises´ Technological Innovation Based on Multistage Fuzzy Comprehensive Evaluation

Author

Huang, Yuan-sheng ; Zhang, Wei-na

Author_Institution

Dept. of Economy & Manage., North China Electr. Power Univ., Baoding

fYear

2006

fDate

13-16 Aug. 2006

Firstpage

1936

Lastpage

1941

Abstract

The success of enterprises´ technological innovation is finally reflected in that the products can be spread through the market. Therefore, analysis of risks in technological innovation from the market angle has special significance. Considered that the market risks in technological innovation can be divided into the delivered and extended risks, and the risks of the market itself, a new evaluation index system of market risks in technological innovation is structured by AHP, and multistage fuzzy comprehensive evaluation method is used in the evaluation and discernment. Towards the weight of the delivered and extended risks included in the index, this paper puts variable weight analysis into effect, which makes the evaluation of the market risks in technological innovation more actual. Finally, an example is used to prove this method is of high effectiveness and practicability

Keywords

decision making; fuzzy set theory; innovation management; marketing; risk analysis; technology management; AHP; decision making; enterprise technological innovation; evaluation index system; market risk; multistage fuzzy comprehensive evaluation; risk discernment; variable weight analysis; Conference management; Cybernetics; Energy management; Fluctuations; Fuzzy systems; Innovation management; Machine learning; Manufacturing; Production; Risk analysis; Stability; Technological innovation; Technology management; Technological innovation; market risks; risk discernment; variable weight fuzzy comprehensive evaluation;

fLanguage

English

Publisher

ieee

Conference_Titel

Machine Learning and Cybernetics, 2006 International Conference on

Conference_Location

Dalian, China

Print_ISBN

1-4244-0061-9

Type

conf

DOI

10.1109/ICMLC.2006.259121

Filename

4028382