Title :
A knowledge extraction system from online reviews using fuzzy logic
Author :
Kitwatthanathawon, Phichayasini ; Angskun, Thara ; Angskun, Jitimon
Author_Institution :
Sch. of Inf. Technol., Suranaree Univ. of Technol., Nakhon Ratchasima, Thailand
fDate :
May 30 2012-June 1 2012
Abstract :
Currently, the most common method that tourists make decisions on selecting their preferred hotels is a data analysis from online reviews of experienced tourists to support the decision. Unfortunately, tourists must read enormous reviews in order to select the preferred hotels. This paper presents the design and development of an automatic knowledge extraction system from online hotel reviews of tourists. The proposed system focuses on a semantic analysis from hotel reviews using the ontology as a knowledge base for hotel information extraction and storing, and using the parser to solve the semantic analysis problem. In addition, we propose a fuzzy-logic based method for calculating a tourist satisfaction level with hotel services and facilities. The experimental results indicate that the semantic analysis method achieves with 88.91% of accuracy, 100% of precision and 73.56% of recall. While the satisfaction level calculation method achieves with 0.366 of MAE and 0.464 of RMSE.
Keywords :
data analysis; decision making; fuzzy logic; grammars; hotel industry; information retrieval; knowledge based systems; mean square error methods; ontologies (artificial intelligence); reviews; MAE; RMSE; accuracy value; automatic knowledge extraction system; data analysis; decision making; decision support; fuzzy logic; hotel facilities; hotel information extraction; hotel information storage; hotel selection; hotel services; knowledge base; mean absolute error; ontology; parsers; precision value; recall value; root mean squared error; semantic analysis problem; tourist experiences; tourist online hotel reviews; tourist satisfaction level; Data mining; Educational institutions; Engines; Feature extraction; Knowledge based systems; Ontologies; Semantics; Fuzzy Logic; Knowledge Extraction; Online Reviews;
Conference_Titel :
Computer Science and Software Engineering (JCSSE), 2012 International Joint Conference on
Conference_Location :
Bangkok
Print_ISBN :
978-1-4673-1920-1
DOI :
10.1109/JCSSE.2012.6261950