Title :
Rosenbluth International: strategic transformation of a successful enterprise
Author :
Clemons, E.K. ; Il-Horn Hann
Author_Institution :
Wharton Sch., USA
Abstract :
The travel agency industry is currently experiencing profound changes such as commission caps and cuts, increased popularity of online travel agents, and the emergence of automated travel management systems. These developments forced many travel agents to exit the market or to surrender to lower profitability. This case study examines how a mega agency responded to these threats, the obstacles that the firm faced to make the transition and a competitive assessment of its position now.
Keywords :
strategic planning; travel industry; Rosenbluth International; automated travel management systems; case study; commission caps; competitive assessment; mega agency; online travel agents; profitability; strategic transformation; successful enterprise; travel agency industry; Control systems; Disaster management; Environmental management; Information technology; Marketing and sales; Profitability; Search engines; Stability;
Conference_Titel :
Systems Sciences, 1999. HICSS-32. Proceedings of the 32nd Annual Hawaii International Conference on
Conference_Location :
Maui, HI, USA
Print_ISBN :
0-7695-0001-3
DOI :
10.1109/HICSS.1999.772845
