Research of the Affective Responses to Product´s Texture Based on the Kansei Evaluation

Most of studies of Kansei engineering have discussed the relations between user´s Kansei evaluation and product´s form element features. However, the future trend of creative product design is no longer only to emphasize the shape and color of products, but has to put equal emphasis on texture consideration to satisfy users´ affective requirement. The effect of creative texture design of products can arouse users´ perception of special product images. Thus, this research was designed to explore how the texture affects users´ affective perception on product images. We collected a large number of texture images and adjectives suitable for describing the affective responses to these textures. We extracted representative textures and generated a list of 24 adjectives covering all clusters of adjectives for the textures. We then conducted semantic differential surveys using the representative products and 24 adjectives. The collected data were analyzed through factor analysis and conjoin analysis. The result revealed the effects of texture to affect users´ kansei evaluation from different sense experience.