How to Enhance the Efficiency of University Student Incubator: The Application of Total Service Quality Management Model

Students entrepreneurship has aroused wide concern at present in China, while, as the lack of funds and experience, students often had a hard time during the star-up period. Thus, the business incubator cooperated with the universities become and useful aid for student entrepreneurs. According to the case study on the typical universities incubators in Wuhan and Wenzhou, it was founded that the resources was not effectively applied and the efficiency of the university incubator were not high. This article discussed the service function design of the university incubator and proposed the total service quality management model according to the characteristic of the university incubator and its service target-the student entrepreneurs, with the purpose to improve their service quality, and enhance the successful rate of student entrepreneurship.