Title :
A novel approach to find the satisfaction pattern of customers in hotel management
Author :
Du, Lixia ; Xu, Xu ; Cao, Yan ; Li, Jiying
Author_Institution :
Coll. of Electron. & Inf. Eng., Lanzhou Jiaotong Univ., Lanzhou
Abstract :
Nowadays, many studies of the discovery of needs and feelings of the hotel customers are not only around before-booking period, but also do not consider the privacy of customers completely. While the best period of studies of this knowledge are after the booking took place, there are two major problems for its unpopular: one is personal privacy, the other is not having a scientific and valuable approach. In this paper, we propose a novel approach to deal with the above existing problems. We employ intuitionistic fuzzy set, alpha-cuts, and Apriori algorithm to discovery the knowledge of needs and feelings of customers under an anonymous way. The approach is expatiated under different alpha by an example. And The yielded pattern and association rules have taken to the cooperative hotel more effects than before. So the approach is provable and valuable.
Keywords :
customer satisfaction; fuzzy set theory; hotel industry; knowledge acquisition; knowledge management; before-booking period; cooperative hotel; customer privacy; hotel customers; hotel management; intuitionistic fuzzy set; knowledge discovery; personal privacy; satisfaction pattern; Association rules; Costs; Data privacy; Equations; Fuzzy set theory; Fuzzy sets; Investments;
Conference_Titel :
Fuzzy Systems, 2008. FUZZ-IEEE 2008. (IEEE World Congress on Computational Intelligence). IEEE International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-1818-3
Electronic_ISBN :
1098-7584
DOI :
10.1109/FUZZY.2008.4630335