Unique identifier tracking analysis: a methodology to capture wireless Internet user behaviors

The rapid penetration of Internet-enabled cellular phones is witnessed worldwide. The cellular phone-based Internet has a significantly different behavior. Wireless Internet users have rather short and transient behaviors. This paper discusses the distinguished characteristics of cellular phone-based Internet users. Issues necessary to understand the user behavior are presented. A new methodology, unique user analysis, is proposed to cope with the issues of personal user behavior. A case study is presented using unique user analysis. The methodology is effective to capture the characteristics of the growing wireless Internet users