Understanding the Intention to Actual Usage of Internet Information Resource from Subjective Norm and Self-Efficacy Perspectives

In order to improve the efficiency of the usage of Internet information resource, this paper explores the key factors which affect the actual usage of Internet information resource. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) is used to test the conceptual model. Empirical data are collected from questionnaire. From the perspective of users, the results indicate that the key factors including self-efficacy, subjective norm, intention to use have significant effect on users´ actual usage of Internet information resource. Besides, the finding proves that investigator´s age, sexual affect significantly on subjective norm and education has a positive effect on utilization of Internet information resource.