The Application of Data Mining in Tourism Information

Using SAS/EM tools, with the classification technology of data mining, data of touring investigation of Guilin City Touring Agency, perform classification mining from two aspects that is tourists´ consumption and comprehensive evaluation. In this process, realize classification data mining´s whole process perfectly, includes: data pretreatment, data mining, obtain corresponding rules, analyzing results. Among these, the data pretreatment use x² statistical testing to select the properties associated with the mining targets. This step is very important, because the algorithm c4.5 that SAS/EM decision tree node supports, which requires too much for effectiveness of property.