Title :
The upside of irrationality
Author_Institution :
Duke Univ., Durham, NC, USA
Abstract :
Lack of thinking, biases, and misunderstanding of our motivations affect many aspects our day-to-day behaviors both in the workplace and in our personal lives. Using some basic lessons from behavioral economics, I will try to shed some light on our odd but interesting nature, emphasizing the way that this understanding can bring us closer to a path for improved decisions.
Keywords :
consumer behaviour; behavioral economics; day-to-day behavior; decision improvement; irrationality; misunderstanding; Business; Economics; Educational institutions; Medical services; Neuroscience; Psychology; Shape;
Conference_Titel :
Aerospace Conference, 2011 IEEE
Conference_Location :
Big Sky, MT
Print_ISBN :
978-1-4244-7350-2
DOI :
10.1109/AERO.2011.5747214