Title :
Mass customisation in a seasonal diary business
Author_Institution :
Charles Letts & Co. Ltd., Dalkeith, UK
Abstract :
This paper deals with the manufacturing of diaries by Charles Letts & Co. Ltd. It outlines the company, its markets, the manufacturing and distribution activities. What diary customisation entails and why it is necessary is explained. The challenges of customisation and the resulting responses at Charles Letts are described
Keywords :
manufacturing industries; Charles Letts & Co. Ltd.; diary customisation; distribution activities; manufacturing; markets; mass customisation; seasonal diary business;
Conference_Titel :
Mass Customization (Digest No: 1996/181), IEE Colloquium on
Conference_Location :
London
DOI :
10.1049/ic:19961043
