Simulation Study of Multi-Agent Based Automated Negotiation System in E-Commerce

Author

Li-xia, Lei ; Lan, Song ; Hong, Wang

Author_Institution

Dept. of The Basic Teaching of Inf., East China JiaoTong Univ., Nanchang, China

Volume

1

fYear

2009

fDate

21-22 Nov. 2009

Firstpage

419

Lastpage

422

Abstract

In theory, the paper presents an Automated Negotiation Model by applying negotiation strategies and utility function. In methodology, the paper establishes a negotiation mechanism which can improve both the automated processing flow and the automated trade by using agent technology. At last, simulate the process of Electronic Commerce automated negotiation and analyze the output of the program on the Swarm simulating platform, the reliability and feasibility of agent modeling are proved.

Keywords

electronic commerce; multi-agent systems; negotiation support systems; automated negotiation system; automated processing flow; automated trade; e-commerce; electronic commerce; multi-agent system; negotiation mechanism; negotiation strategies; swarm simulating platform; utility function; Analytical models; Education; Educational institutions; Electronic commerce; Information technology; Mathematical model; Multiagent systems; Paper technology; Protocols; Waste materials; agent; automated negotiation; electronic commerce; modeling and simulation; swarm;

fLanguage

English

Publisher

ieee

Conference_Titel

Intelligent Information Technology Application, 2009. IITA 2009. Third International Symposium on

Conference_Location

Nanchang

Print_ISBN

978-0-7695-3859-4

Type

conf

DOI

10.1109/IITA.2009.158

Filename

5368967