Title :
An Electronic Marketplace Based on Game Theory
Author :
Jun, Hu ; Chun, Guan
Author_Institution :
Sch. of Software, Nanchang Univ., Nanchang, China
Abstract :
To improve the efficiency of auction-based negotiation system in e-marketplace, this paper presents a model of game agent for auction-based negotiation, a bid negotiation algorithm based on game theory and a framework of game-based electronic marketplace. It provides a new effective way to establish buyer game agents for making buyer agent bid more rationally and a game negotiation agent system for e-marketplace. Experiments show that the new way has achieved good results.
Keywords :
electronic commerce; game theory; auction-based negotiation system; bid negotiation algorithm; e-marketplace; electronic marketplace; game agent; game theory; Algorithm design and analysis; Application software; Consumer electronics; Decision making; Electronic mail; Game theory; Information technology; Intelligent agent; Power system modeling; Yarn; agent; electronic marketplace; framework; game theory; negotiation;
Conference_Titel :
Intelligent Information Technology Application, 2009. IITA 2009. Third International Symposium on
Conference_Location :
Nanchang
Print_ISBN :
978-0-7695-3859-4
DOI :
10.1109/IITA.2009.301
