The Evaluation on the Delivery Mode of the FMCG of the Small and Medium-Sized Enterprises

Author

Pan, Xiaoguo ; Zhang, Ruoyun

Author_Institution

Sch. of Bus., East China Univ. of Sci. & Technol., Shanghai, China

Volume

1

fYear

2009

fDate

26-27 Dec. 2009

Firstpage

290

Lastpage

293

Abstract

Along with the continual escalation of the developing stage of FMCG, the small and medium-sized enterprises pays more and more attention to the delivery activities of FMCG to reduce their costs and develop their competitive advantage. Making FMCG as a research goal, based on the analyses of the characteristics of FMCG, their delivery and delivery mode, the paper brings up the evaluation indexes on the delivery mode of FMCG, and researches and evaluates the better delivery mode of FMCG by comprehensively making use of the advanced subjective Analytic Hierarchy process which is based on judgment matrix scaled with cloud model.

Keywords

consumer products; goods distribution; matrix algebra; small-to-medium enterprises; FMCG delivery mode; analytic hierarchy process; cloud model; cost reduction; fast moving consumer goods; judgment matrix; small-to-medium enterprises; Clouds; Costs; Electronic mail; Industrial engineering; Information management; Innovation management; Logistics; Packaging; Paper technology; Road transportation; FMCG; Judgment Matrix Scaled with Cloud Mode: AHP; delivery mode; small and medium-sized enterprises;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on

Conference_Location

Xi´an

Print_ISBN

978-0-7695-3876-1

Type

conf

DOI

10.1109/ICIII.2009.77

Filename

5369231