Title :
The evolution of company network based on the reputation’s Grey dynamics
Author :
Qiuying, Shen ; Wenping, WANG
Author_Institution :
Southeast Univ., Nanjing
Abstract :
A company´s reputation from another company´s perspective develops with the interaction between them. Due to the incomplete information in the network in a certain cluster, there exists some uncertainty when the company is facing to choose which strategy to take (to cooperate or not to cooperate). In this paper we use the grey numbers in the payoff matrix in the games between a pair of companies. We propose a dynamic evolution model for the reputation in the company network, illustrate it by simulations, then use the UCINET to analyze the results and find the phenomena of sub-groups.
Keywords :
game theory; graph theory; grey systems; matrix algebra; network theory (graphs); number theory; organisational aspects; UCINET; company network reputation grey dynamics; dynamic evolution model; game theory; graph theory; grey matrix; grey number; Analytical models; Companies; Computer graphics; Helium; Intelligent networks; Intelligent systems; Physics; Social network services; Sociology; Uncertainty;
Conference_Titel :
Grey Systems and Intelligent Services, 2007. GSIS 2007. IEEE International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-1294-5
Electronic_ISBN :
978-1-4244-1294-5
DOI :
10.1109/GSIS.2007.4443443
