DocumentCode
2914877
Title
The application of ID3 algorithm in aviation marketing
Author
Ke-Wu, Yan ; Jin-fu, Zhu ; Qiang, Sun
Author_Institution
Nanjing Univ. of Aeronaut. & Astronaut., Nanjing
fYear
2007
fDate
18-20 Nov. 2007
Firstpage
1284
Lastpage
1288
Abstract
In view of the actual demand of the current aviation enterprise, this paper uses ID3 classification algorithm of data mining to analyze the investigation data obtained in a waiting hall at an airport. It also points out what customer community the marketing strategy should pay attention to in the process of developing the high-end customer in the future.
Keywords
airports; customer relationship management; data mining; marketing; travel industry; ID3 algorithm; airports; aviation marketing; data mining; Airports; Classification algorithms; Classification tree analysis; Data analysis; Data mining; Decision trees; Space technology; Sun; Technology management; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Grey Systems and Intelligent Services, 2007. GSIS 2007. IEEE International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-1294-5
Electronic_ISBN
978-1-4244-1294-5
Type
conf
DOI
10.1109/GSIS.2007.4443479
Filename
4443479
Link To Document