Title :
A visual lingua franca: communication in the oil and gas industry
Author_Institution :
Northwestern Univ. in Qatar, Qatar
Abstract :
This paper addresses theories and best practices of visual information design and delivery within the context of gas processing operations in the Middle East. Communication in this situation is complex as the majority of the workforce are non-native speakers of English and from diverse cultural and educational backgrounds. A model for visual content development is outlined and applied to this workplace case study. The paper contextualizes content that blends visual frameworks with relevant text in the region´s lingua franca, English, to create a visual lingua franca in the workplace.
Keywords :
computer aided instruction; cultural aspects; gas industry; natural languages; organisational aspects; personnel; petroleum industry; production engineering computing; visual communication; Middle East; cultural backgrounds; educational backgrounds; gas industry; gas processing operations; nonnative English speaker workforce; oil industry; visual content development; visual information design; visual lingua franca; workplace; Companies; Employment; Standards organizations; Usability; Visual communication; Visualization; Industrial communication; information usability; lingua franca; participatory design;
Conference_Titel :
Professional Communication Conference (IPCC), 2012 IEEE International
Conference_Location :
Orlando, FL
Print_ISBN :
978-1-4577-2124-3
DOI :
10.1109/IPCC.2012.6408629
