Privacy protection in social media networks a dream that can come true?

With the advent of Web 2.0 in the very recent years, we are witnessing an attitude change in the use of the World Wide Web, which is not used anymore to only retrieve information but to allow participation, communication, collaboration, and information sharing on the Web. This has led to the dramatic grow of social media networks, among other services. In this position paper the main privacy concerns related to the use of social media networks are highlighted and some procedural as well as technological privacy sympathetic approach to social multimedia networking are given.