Productivity measurements: essential for reconciling relationships among academic functions

It is noted that faculties, department chairs, deans, and provosts often debate the proper role between pedagogy and research, but to respond meaningfully responsibilities for all academic functions have to be considered in relationship with one another. Faculty renewal is vital to the quality of faculty performance and self-renewal opportunities must be considered in assigning faculty time to each of the four general academic functions. The author holds that, in today´s competitive environment, quality performance in teaching cannot exist in isolation and that faculty must be active in one or more of the other parallel academic functions. Conclusions are drawn that productivity measurements are essential for evaluating overall effectiveness and the relative importance of the bifurcated, or diversified, efforts of individual faculty members, and in turn the collective performance of a department, college, or institution