The QoE alchemy: Turning quality into money. Experiences with a refined methodology for the evaluation of willingness-to-pay for service quality

Studying the connection between QoE and QoS and its implications for network and content providers has yielded a couple of well-established experimental approaches. However, research in this field has mainly neglected economical aspects of user trials. This paper describes and evaluates an extended experimental setup to investigate willingness-to-pay for enhanced video quality inferred from network quality parameters. The results confirm that our realistic setup provides valid results indicating the suitability for upcoming studies bringing economical aspects and QoE together.