Dynamic open innovation model of Research And Development management for enterprise globalization

Under the globalization trend, the rapidly changing environment and the disintegration of industry structure bring great challenge to Research and Development (R&D) management for enterprises. The way to get customers´ feedback and information in order to integrate the product R&D with innovation design, flexible manufacturing, responsive services, and global logistics are critical for enhancing performance and competitiveness. This paper conducts a case study based on a high-tech company located in Taiwan´s Hsinchu Science Park to dig out a feasible new approach for adapting traditional R&D management to the global market challenge. By integrating the dynamic system thinking and the open innovation model, this paper construct a dynamic open innovation model. This proposed model consists of systematic innovation method, creative product developing process, structural design flow like QFD and manufacturing SOP defining. This model and the experience of the case company provide some new approach for enterprises to tune their R&D management to respond to the dynamic changing global environment.