Research on Consumer Confidence in the Online Store

Online store is convenient than a physical store, but the development of China´s Internet store also in its infancy. Many literatures for the network study the trust, however, most of them studied before buying and e-commerce environment. My study hopes to buy a whole online store for the flow-way trust the focus of the theoretical study to explore the impact of today´s trust. The trust put forward B2C architecture: trust in the network stressed that the overall impact of the store as well as to customers between the recommendations to establish a network to the customer loyalty level, creating the largest corporate profit. In this study, the model contains two main levels: the purchase of pre-factors, and after the purchase of factors. Through two kinds of levels to explore ways to affect the trust and from the empirical research found that China´s current online store in the obstacles, to explore how to increase consumer´ s business confidence.