Improvement tourism competitiveness using hybrid fuzzy MCDM

Numerous studies have focused on measuring tourism competitiveness. However, few studies have attempted to identify strategies for improving tourism competitiveness, preventing decision makers from obtaining valuable cues for making accurate decisions to improve competitiveness. This study thus explores strategies for improving tourism competitiveness using a new hybrid fuzzy MCDM model combined with FDANP (fuzzy DEMATEL-based ANP). An empirical case is presented to demonstrate the effectiveness of a new hybrid fuzzy MCDM model combining FDANP and VIKOR for evaluating tourism competitiveness to identify competitiveness gaps and explore strategies for improving tourism competitiveness based on the influential relation map. Decision makers should increase the priority of the cause criteria in advance, to successfully create a high tourism competitiveness to achieve the aspired/desired levels.