• DocumentCode
    2930616
  • Title

    A comparison of Fuzzy DNP and SEM in analyzing novel mobile learning technology acceptances by learners

  • Author

    Chi-Yo Huang

  • Author_Institution
    Dept. of Ind. Educ., Nat. Taiwan Normal Univ., Taipei, Taiwan
  • fYear
    2012
  • fDate
    16-18 Nov. 2012
  • Firstpage
    119
  • Lastpage
    124
  • Abstract
    Mobile learning, the learning method which learners can leverage mobile devices to learn everywhere, has become the one of the most potential learning approach as novel mobile devices emerges. However, how the novel mobile learning technology can be accepted by learners was seldom addressed. Meanwhile, due to the unavailability of large number (more than 100) experts for evaluating novel mobile learning devices, the traditional statistical methods, e.g. the structural equation model (SEM), are not appropriate for evaluating the factors influencing the acceptance of novel techniques, a feasible research framework will be very helpful for achieving the evaluation purposes. In this work, the author proposes a novel technology acceptance modeling (TAM) evaluation framework with the fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DNP) to resolve the above mentioned real world problem. The SEM based analytic results based on learners will be introduced for demonstrating the effectiveness of the Fuzzy DNP. An empirical study based on the analysis of factors influencing Taiwanese mobile learners´ acceptances of some specific mobile learning software being installed in iPhone will be introduced for demonstrating the feasibility and effectiveness of the proposed method. Based on the analytic results, the Fuzzy DNP based framework can be used for real world technology acceptance analysis of novel mobile learning techniques. Meanwhile, the derived factors which can influence the mobile learning technology acceptances can serve as the basis for educators and marketers for designing and improving the next generation learning devices.
  • Keywords
    computer aided instruction; decision making; fuzzy set theory; mobile computing; social aspects of automation; DEMATEL network processing; SEM; TAM evaluation framework; decision making trial and evaluation laboratory; fuzzy DNP; iPhone; learning approach; mobile learning software; mobile learning technology; statistical method; structural equation model; technology acceptance modeling; Analytical models; Bismuth; Equations; Mathematical model; Mobile communication; Numerical analysis; Pragmatics; Fuzzy DEMATEL (Decision Making Trial and Evaluation Laboratory); SEM (Structural Equation Model); consumer behavior; mobile learning; technology acceptance model (TAM);
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Fuzzy Theory and it's Applications (iFUZZY), 2012 International Conference on
  • Conference_Location
    Taichung
  • Print_ISBN
    978-1-4673-2057-3
  • Type

    conf

  • DOI
    10.1109/iFUZZY.2012.6409686
  • Filename
    6409686