DocumentCode :
2933998
Title :
Towards Flexible E-Marketing System
Author :
Abd Elsalam, Hani K. M. ; Razek, M.A. ; Eldin, M.M.
Author_Institution :
Dept. of Math. & Comput. Sci., Azhar Univ., Cairo, Egypt
fYear :
2012
fDate :
14-16 Nov. 2012
Firstpage :
78
Lastpage :
83
Abstract :
Measuring satisfaction performances of different users on multi-business model problem implies to take into account that some users may have a small probability of success but converge fast whereas others may have a larger probability of success but be slower. We have proposed a new architecture based on a Performance Indicators by Satisfaction Strategy (PISS) technique, to improve marketing user satisfaction environments and used PI´s for integrity measures and providing deferent US performance relevant to deferent perspectives which will enrich the cross analysis environment. In this paper, we present US Process Classification Framework (USPCF) which is a methodology to define User Satisfaction (US) for a product in the E-marketing environment using Key Performance Indicators (KPI). Web-based e-Marketing applications with very diverse customers fail or fuzzy because these systems fuzzy to satisfy various needs. We present a new method, which provides US performance measurements and multi perspective outcomes that depend on the integrity reasoning between the users and company rather than the user or company point of view.
Keywords :
Internet; customer satisfaction; data integrity; marketing data processing; pattern classification; PISS technique; US performance measurements; US process classification framework; USPCF; Web-based e-marketing applications; cross analysis environment; flexible e-marketing system; fuzzy systems; integrity measures; key performance indicators; marketing user satisfaction environments; multibusiness model problem; performance indicator by satisfaction strategy technique; Appraisal; Cognition; Companies; Educational institutions; Planning; Key performance indicators; data mining intelligence; e-business;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Computer Modeling and Simulation (EMS), 2012 Sixth UKSim/AMSS European Symposium on
Conference_Location :
Valetta
Print_ISBN :
978-1-4673-4977-2
Type :
conf
DOI :
10.1109/EMS.2012.90
Filename :
6410132
Link To Document :
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