DocumentCode
2934533
Title
Research on Brand Ecosystem (BE) Efficiency Measuring Based on DEA
Author
Wang Xingyuan ; Zhang, Peng
Author_Institution
Sch. of Manage., Shandong Univ., Jinan, China
Volume
4
fYear
2009
fDate
26-27 Dec. 2009
Firstpage
287
Lastpage
292
Abstract
The measuring of Brand Ecosystem (BE) efficiency is discussed and the model of brand ecosystem efficiency measuring is proposed utilizing Data Envelopment Analysis (DEA). Efficiencies of 26 existing brand ecosystem are evaluated and a few suggestions on brand ecosystem efficiency improvement are given.
Keywords
commerce; data envelopment analysis; brand ecosystem; data envelopment analysis; efficiency measurement; Business; Conference management; Data envelopment analysis; Ecosystems; Engineering management; Environmental management; Industrial engineering; Information management; Innovation management; Linear programming; Brand Ecosystem (BE); Data Envelopment Analysis (DEA); efficiency measuring;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Conference_Location
Xi´an
Print_ISBN
978-0-7695-3876-1
Type
conf
DOI
10.1109/ICIII.2009.530
Filename
5370429
Link To Document