Title :
Optimal Pricing and Order Strategies of Three-Stage Reverse Supply Chain under Stochastic Demand Based on the Stackelberg Model
Author :
Gui, Shouping ; Tian, Feifei ; Yang, Lei ; Zhang, Zhiyong
Author_Institution :
Sch. of Econ. & Commerce, South China Univ. of Technol., Guangzhou, China
Abstract :
This paper establishes a three-stage reverse supply chain model which includes one manufacturer, one retailer and one agent who helps the manufacturer to recall waste materials. Besides, this paper assumes that the numbers of this reverse supply chain are all based on the Stackelberg game model. Under the condition of stochastic market demands, this paper analyzes the optimal pricing and order strategies in the concentrated decision-making and distributed decision makings reverse supply chain. By the analysis of the results, this paper gets a conclusion that in the concentrated decision-making reverse supply chain, the manufacturer´ s recovery price and the agent´ s recovery price are higher than the ones in the other condition, and the retailer´ s order is lower.
Keywords :
game theory; pricing; reverse logistics; stochastic processes; supply chain management; Stackelberg game model; distributed decision making; optimal pricing; order strategy; reverse supply chain model; stochastic market demand; Distributed decision making; Electronic waste; Game theory; Pricing; Pulp manufacturing; Recycling; Stochastic processes; Supply chains; Virtual manufacturing; Waste materials; optimal pricing and order; reverse supply chain; stackelberg game model; stochastic demand;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-0-7695-3876-1
DOI :
10.1109/ICIII.2009.523