Brand Relationship Interface Management: Communication, Interaction and Integration

There are multiple interfaces viewed from the perspective of the interaction between brand and stakeholders and each interface has conflicts and other problems which affect the brand relationships. In this paper, the importance of stakeholders in the brand relationships is analyzed and the interfaces between major stakeholders are regarded as the most influential to the brand. The reasons for the conflicts are also analyzed and some brand relationship interface management methods or strategies based on Interaction of brand and stakeholders are established.