Enclosure Movement in Petrol Retail Market of China: 2000 - 2003

Author

Shi, Jianxin ; Li, Ping

Author_Institution

Sch. of Manage., Harbin Inst. of Technol.

Volume

1

fYear

2006

fDate

21-23 June 2006

Firstpage

33

Lastpage

36

Abstract

Marketing networks are one of the barriers to entry that a potential entrant must overcome. At the same time the incumbents could make good use of this barrier to protect them. Based on a game model and case analysis, where the largest two petrol suppliers of China act as game players, the role of marketing networks is revealed especially when new entrants appear. In addition, the appropriate strategies of incumbents, entrants and the government are presented

Keywords

game theory; government policies; market opportunities; petroleum industry; retailing; China; enclosure movement; game model; government; incumbents; marketing networks; petrol retail market; petrol suppliers; strategic management; Costs; Energy management; Government; Marketing and sales; Marketing management; Petroleum; Protection; Resource management; Solids; Technology management; Barrier to entry; Marketing networks; Petrol retail market; Strategic management;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of Innovation and Technology, 2006 IEEE International Conference on

Conference_Location

Singapore, China

Print_ISBN

1-4244-0147-X

Electronic_ISBN

1-4244-0148-8

Type

conf

DOI

10.1109/ICMIT.2006.262214

Filename

4035788