Title :
Enclosure Movement in Petrol Retail Market of China: 2000 - 2003
Author :
Shi, Jianxin ; Li, Ping
Author_Institution :
Sch. of Manage., Harbin Inst. of Technol.
Abstract :
Marketing networks are one of the barriers to entry that a potential entrant must overcome. At the same time the incumbents could make good use of this barrier to protect them. Based on a game model and case analysis, where the largest two petrol suppliers of China act as game players, the role of marketing networks is revealed especially when new entrants appear. In addition, the appropriate strategies of incumbents, entrants and the government are presented
Keywords :
game theory; government policies; market opportunities; petroleum industry; retailing; China; enclosure movement; game model; government; incumbents; marketing networks; petrol retail market; petrol suppliers; strategic management; Costs; Energy management; Government; Marketing and sales; Marketing management; Petroleum; Protection; Resource management; Solids; Technology management; Barrier to entry; Marketing networks; Petrol retail market; Strategic management;
Conference_Titel :
Management of Innovation and Technology, 2006 IEEE International Conference on
Conference_Location :
Singapore, China
Print_ISBN :
1-4244-0147-X
Electronic_ISBN :
1-4244-0148-8
DOI :
10.1109/ICMIT.2006.262214
