Title :
From Usability to Adoption - A New M-commerce Adoption Study Framework
Author :
Min, Qingfei ; Li, Shuangming
Author_Institution :
Manage. Sch., Dalian Univ. of Technol., Dalian
Abstract :
This paper tries to explore the adoption of m-commerce from the perspective of system usability. The definition and measurement of m-commerce system usability are discussed. Four categories of factors that will affect m-commerce system usability are clarified and analyzed, namely mobile device, WAP, mobile communication networks and context factors. By proposing a new m-commerce adoption study framework, this paper hope to draw more attentions to m-commerce systems usability study, which we think is very crucial to m-commerce adoption and, in turn, m-commerce development.
Keywords :
electronic commerce; mobile computing; WAP; context factors; m-commerce adoption; m-commerce system usability; mobile communication networks; mobile device; Business; Conference management; Context; Information systems; Mobile communication; Mobile computing; Personal digital assistants; Software standards; Technology management; Usability; Adoption; M-Commerce; Usability;
Conference_Titel :
Communications and Mobile Computing, 2009. CMC '09. WRI International Conference on
Conference_Location :
Yunnan
Print_ISBN :
978-0-7695-3501-2
DOI :
10.1109/CMC.2009.106