• DocumentCode
    2941763
  • Title

    Notice of Retraction
    The Research of Product Marketing System Model and Simulation Based on Systems Dynamics

  • Author

    Jingdong Chen ; Qisong Zhu

  • Author_Institution
    Sch. of Bus. Adm., Xi´an Univ. of Technol., Xian
  • fYear
    2009
  • fDate
    20-22 Feb. 2009
  • Firstpage
    178
  • Lastpage
    182
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    The product marketing system is the complex social economy system, the research of product marketing needs to tap its intrinsic mechanism from systematic angle. This paper through establishing the systems dynamics model of product marketing system, to check relationship among the marketing opportunity analysis, the STP marketing strategy and the 4Ps marketing strategies from systems dynamic´s angle and it has analyzed the influence of these factors to the product sales quantity, finally we proposed that the combined action of product marketing each subsystem can promote the product sales quantity enormously.
  • Keywords
    marketing; socio-economic effects; 4P marketing strategies; STP marketing strategy; complex social economy system; marketing opportunity analysis; product marketing system model; systems dynamics model; Books; Computational modeling; Computer simulation; Educational institutions; Feedback; Industrial relations; Marketing and sales; Marketing management; Nonlinear dynamical systems; Target recognition; Product marketing; Sales quantity; System; Systems Dynamics;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer Modeling and Simulation, 2009. ICCMS '09. International Conference on
  • Conference_Location
    Macau
  • Print_ISBN
    978-0-7695-3562-3
  • Type

    conf

  • DOI
    10.1109/ICCMS.2009.19
  • Filename
    4797378