Title :
Guidelines for the Analysis of IT Business Models and Strategic Positioning of IT-Products
Author :
Herzwurm, Georg ; Pietsch, Wolfram
Author_Institution :
Univ. of Stuttgart, Stuttgart
Abstract :
Depending on the perspectives and the stage within the life cycle IT product are viewed and managed differently. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models purposeful and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf, license plus service, project, and system service.
Keywords :
DP industry; corporate modelling; information technology; IT business models; IT-products; license plus service; off-the-shelf products; product management function; strategic positioning; Analytical models; Communication equipment; Communication networks; Computational modeling; Computer networks; Computer simulation; Guidelines; Management training; Military communication; Military computing;
Conference_Titel :
Software Product Management, 2008. IWSPM '08. Second International Workshop on
Conference_Location :
Barcelona, Catalunya
Print_ISBN :
978-1-4244-4083-2
Electronic_ISBN :
978-0-7695-3625-5
DOI :
10.1109/IWSPM.2008.3
