Cases Discussion for Viral Marketing

This essay try to introduce Viral Marketing in the form of case, and through analyzing its success or failure, pros or cons, I´ll make my effort to find the foothold and risk point in practice. We can see that, to be a kind of network marketing which spread by customers themselves, Viral Marketing has weak controllability and predictability. So when countless enterprises which be attracted by low-cost or high-efficacy want to joy in the field, they stop for its unpredictable risk. The source, the communication channels, the object of Viruses constitute three elements in planning a Viral Marketing. This essay has summarized some facts about how to planning Viral Marketing successfully to holding the network environment and accumulating the power of crowds. Hope can go to its real work in Marketing.