Title :
On Challenges of Chinese-English Translation of Publicity Materials under the Background of Globalization
Author :
Ma, Qi ; Zhang, Ying ; Liu, Yi
Author_Institution :
Coll. of Humanities, Xidian Univ., Xi´´an, China
Abstract :
Challenges for Chinese-English translation of publicity materials are discussed through examples from the aspects: low quality of translators, ignorance of cultural differences, Chinglish, improper translation of borrowed words, misinterpretation and negative reports by western medium.
Keywords :
globalisation; language translation; natural language processing; Chinese-English translation; Chinglish; cultural differences; foreign publicity; globalization; publicity material; Cultural differences; Economics; Floods; Investments; Media; Vocabulary;
Conference_Titel :
Control, Automation and Systems Engineering (CASE), 2011 International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-1-4577-0859-6
DOI :
10.1109/ICCASE.2011.5997822
