Title :
Strategy and Execution: A Study on Process Management in an Enterprise Based on Value Innovation
Author :
Li, Yi ; Zhang, Yinghua
Author_Institution :
Pear River Coll., Tianjin Univ. of Finance & Econ., Tianjin, China
Abstract :
Innovation based on customer value is necessity when an enterprise wants to develop. While a successful innovation needs excellent execution, and what´s more an integrated and harmonious operation process. This paper first reviews much existing literature on multitudinous facets of the subject, and then puts forward that a value innovation enterprise should have a process management capability, and provides some suggestion to future study.
Keywords :
customer profiles; innovation management; strategic planning; customer value; enterprise strategy; innovation execution; process management capability; value innovation; Companies; Economics; Industries; Innovation management; Technological innovation;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5997929