Study on the Measures and Basic Safeguard for Chinese Enterprises to Implement the Intellectual Property Strategy

The Agreement on Trade-related Aspects of Intellectual Property Rights (TRIPS) makes the intellectual property right become the source of profit and an important method to measure the wealth and competitiveness of a country, region and enterprise. The transnational corporations are transferring their monopolized technological advantages into market monopoly advantage and international competitive advantage, and trying to control the domestic and international market by intellectual property right management strategy. In order to adapt to the development of knowledge economy and the domestic and international competitive environment, occupy the high point of future science and technology, industry and economy, it is imperative for Chinese enterprises to make and implement effective intellectual property right management strategy. The intellectual property right is not only a statutory monopoly right, but also a strategic weapon for enterprises to have competitive advantage in the market, which is an important part of the enterprise´s core competitiveness. This determines that Chinese enterprises have to attach importance to the identification, protection, management and application of the intellectual property right from a strategic view to make it truly become the source of enterprise core competitiveness and competitive advantage. The implementation of the enterprise intellectual property right strategy requires the guidance of national intellectual property right to fully advance the intellectual property right work in respect of creation, management, protection and application. It is also necessary to build a good supporting environment to implement the enterprise intellectual property right.