Title :
The Study on the Growth Path of OEM Upgrades to OBM Based on CAS Theory
Author :
Huang Yong-Chun ; Huang Mu-Han
Author_Institution :
Bus. Sch. of Hohai Univ., Intellectual Property Instn. of Hohai Univ., Nanjing, China
Abstract :
This article applies complex adaptive system (CAS) theory to research the growth path of OEM upgrades to OBM, and points that growth path of OEM upgrades to OBM is a complex adaptive system, analyzes the complex adaptive system features of OEM upgrades to OBM; and then researches the interaction between agents, open, tagging, diversity, self-organization and so on aspects of the system, and further discuss the growth path of OEM upgrades to OBM.
Keywords :
adaptive systems; commerce; large-scale systems; CAS theory; OBM; OEM upgrades; complex adaptive system theory; growth path; original equipment manufacturing; own brand manufacturing; Adaptive systems; Companies; Complexity theory; Intellectual property; Manufacturing; Tagging; Technological innovation;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5997950
