• DocumentCode
    2959193
  • Title

    The Study on the Growth Path of OEM Upgrades to OBM Based on CAS Theory

  • Author

    Huang Yong-Chun ; Huang Mu-Han

  • Author_Institution
    Bus. Sch. of Hohai Univ., Intellectual Property Instn. of Hohai Univ., Nanjing, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    3
  • Abstract
    This article applies complex adaptive system (CAS) theory to research the growth path of OEM upgrades to OBM, and points that growth path of OEM upgrades to OBM is a complex adaptive system, analyzes the complex adaptive system features of OEM upgrades to OBM; and then researches the interaction between agents, open, tagging, diversity, self-organization and so on aspects of the system, and further discuss the growth path of OEM upgrades to OBM.
  • Keywords
    adaptive systems; commerce; large-scale systems; CAS theory; OBM; OEM upgrades; complex adaptive system theory; growth path; original equipment manufacturing; own brand manufacturing; Adaptive systems; Companies; Complexity theory; Intellectual property; Manufacturing; Tagging; Technological innovation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5997950
  • Filename
    5997950