Title :
Wave Curve Analysis on the Value Chain of Creative Industries
Author_Institution :
Bus. Sch., China Univ. of Political Sci. & Law, Beijing, China
Abstract :
As an emerging industry, creative industries provide high value-added, knowledge-intensive producer services and consumer services. Based on the value chain smiling curve, this paper first proposed a wave curve, which reflects the basic value chain of creative industries. The new value chain links increase from 3 to 4 by adding a cultural resource conservation link, focusing on the two high value-added links - R&D and marketing. This study provides a basis to further enhance the added value of the industry.
Keywords :
marketing; research and development; service industries; creative industry; cultural resource conservation link; marketing; research and development; value chain; wave curve analysis; Art; Business; Cities and towns; Cultural differences; Economics; Industries; Production;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5997955
