Title :
Research on the Competition Lock-In Strategy Based on Uniqueness of High-Tech Products
Author :
Mao Zhongming ; Wang Qiong
Author_Institution :
Sch. of Econ., South-central Univ. for Nat., Wuhan, China
Abstract :
The characteristics distinguishing high-tech products from traditional products make the competition strategy of high-tech enterprises different from those traditional ones. In this essay, we will analysize the uniqueness of high-tech products in market competing, ie: the net effect, increasing returns, the path dependence and the winners taking all. Also in the paper the definition of the competition lock-in will be made and there are different ways for high-tech companies to take the competition lock-in strategy according to the position variety of high-tech products in the very fields.
Keywords :
product development; quality control; competition lock in strategy; competition strategy; high tech enterprises; high tech products uniqueness; Companies; Economics; Educational institutions; Investments; Marketing and sales; Radiation detectors; Technological innovation;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5997979
