Title :
Analysis on Green Marketing Innovation Motivation under the Two-Oriented Society
Author :
Zhang, Yang ; Chen, Liwen
Author_Institution :
Sch. of Manage., Hebei Univ. of Technol., Changchun, China
Abstract :
Green marketing innovation is the objective require of the two-oriented society, the inevitable course for company to raise the core competitive power and get upper hand. The inner and outer motivation and resistance power has been analyzed through establishing the model to discuss the effecting factors of green marketing innovation under the two-oriented society, and the solution was provided to make progress on company innovation and development.
Keywords :
human resource management; innovation management; marketing; green marketing innovation; motivation; two-oriented society; Buildings; Companies; Economics; Force; Government; Green products; Technological innovation;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5997980
