Study on Trust Model of SMEs R&D Alliance Based on Reputation

R&D Alliance is an effective way for SMEs(small and medium enterprises) independent innovation. In order to realize cooperation across the organization and border-crossing, SMEs R&D Alliance must consider how to reduce cost, improve cooperative effect cooperation, and meanwhile guarantee the flexibility of SMEs. The essence of SMEs R&D Alliances cooperation and cooperation is closely linked with trust. Trust is the basis for the cooperation. In order to maintain the stable cooperation relationship and good operation, SMEs R&D Alliance requires establishing incentive mechanism for the members´ cooperation. The reputation of organizational members´ cooperation is undoubtedly an effective incentive. By using the KMPW reputation model of complete information dynamic game, we can analyze the trust problems of SMEs R&D Alliance under the condition with information asymmetry. Moreover, the KMPW reputation model can also disclose and transmit the trust information about the enterprises effectively.