DocumentCode
2959972
Title
A Fuzzy Cluster Model for Evaluating E-commerce Trust
Author
Xiu-yan, Xi
Author_Institution
Sch. of Manage., Dalian JiaoTong Univ., Dalian, China
fYear
2010
fDate
23-24 Oct. 2010
Firstpage
60
Lastpage
64
Abstract
An evaluation index system of e-commerce trust is set up according to the amended Six Trust Dimension Model. The weight of each main trust index is studied with AHP method which calculates the index-weighted. By introducing an example for the simulation into the analyses process, fuzzy cluster assessment model is established to evaluate quantitatively the e-commerce trust and can be guided by an enterprise or consumer for decision-making and implementing the e-commerce technology.
Keywords
decision making; electronic commerce; fuzzy set theory; security of data; AHP method; decision making; e-commerce technology; e-commerce trust; evaluation index system; fuzzy cluster assessment model; fuzzy cluster model; six trust dimension model; trust index; Analytical models; Bismuth; Indexes; Licenses; Navigation; Reliability; e-commerce trust; fuzzy cluster assessment method; whitening weight function;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of e-Commerce and e-Government (ICMeCG), 2010 Fourth International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-8507-9
Type
conf
DOI
10.1109/ICMeCG.2010.21
Filename
5628632
Link To Document