Title :
A Fuzzy Cluster Model for Evaluating E-commerce Trust
Author_Institution :
Sch. of Manage., Dalian JiaoTong Univ., Dalian, China
Abstract :
An evaluation index system of e-commerce trust is set up according to the amended Six Trust Dimension Model. The weight of each main trust index is studied with AHP method which calculates the index-weighted. By introducing an example for the simulation into the analyses process, fuzzy cluster assessment model is established to evaluate quantitatively the e-commerce trust and can be guided by an enterprise or consumer for decision-making and implementing the e-commerce technology.
Keywords :
decision making; electronic commerce; fuzzy set theory; security of data; AHP method; decision making; e-commerce technology; e-commerce trust; evaluation index system; fuzzy cluster assessment model; fuzzy cluster model; six trust dimension model; trust index; Analytical models; Bismuth; Indexes; Licenses; Navigation; Reliability; e-commerce trust; fuzzy cluster assessment method; whitening weight function;
Conference_Titel :
Management of e-Commerce and e-Government (ICMeCG), 2010 Fourth International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-8507-9
DOI :
10.1109/ICMeCG.2010.21
