The Moderating Effect of Market Turbulence on Organizational Intelligence

Organizational intelligence has become a popular topic recently in business and academia and attracts many researchers and practitioners from different fields. Because of many studies in such different disciplines and perspectives, the interpretation of organizational intelligence shows a discrepancy, resulting in disorder in the organizational intelligence literature. The organizational intelligence literature reveals three basic features of an intelligent organization. An intelligent organization is considered a learning organization, a market-driven organization, and an innovative organization. Each disciple has its own terminology to define organizational intelligence. In this study, the concept, the scope, and the constructs of organizational intelligence are clearly identified to reduce confusion about organizational intelligence by reviewing intelligence in product innovation, organizational learning, and marketing strategy literatures. In addition, this study explores the antecedent factors that impact new product development team intelligent as well as its consequences. By studying 207 new product teams, it was found that: 1. The most direct antecedents of team intelligent are procedural knowledge, declarative knowledge and information technology, and 2. Team intelligent has a significantly positive effect on product creativity