DocumentCode
2960244
Title
Modeling Feedback Mechanism for E-Marketplace
Author
Yang, Wensheng ; Li, Li
Author_Institution
Sch. of Econ. & Manage., Nanjing Univ. of Sci. & Technol., Nanjing, China
fYear
2010
fDate
23-24 Oct. 2010
Firstpage
147
Lastpage
152
Abstract
Because user´s feedback is help to build trust in online transaction, we develop a function about the buyer´s bidding, and describe the risk under the feedback mechanism. Then, we analyze the double effects on the buyers and sellers´ behavior chosen. After that, we use MATLAB to design a program of Monte-Carlo sampling method to simulate the actual online business. The experimental results show that the efficient feedback mechanism will have a positive impact on the behavior of sellers and buyers. The results will help E-marketplace to implement its feedback mechanism.
Keywords
Monte Carlo methods; business data processing; marketing; transaction processing; MATLAB; Monte-Carlo sampling method; buyer bidding; e-marketplace; feedback mechanism; online business; online transaction; seller behavior; Analytical models; Computational modeling; Consumer electronics; Estimation; Internet; Marketing and sales; Monte Carlo methods; E-marketplace; Monte-Carlo simulation; feedback mechanism; modeling;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of e-Commerce and e-Government (ICMeCG), 2010 Fourth International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-8507-9
Type
conf
DOI
10.1109/ICMeCG.2010.37
Filename
5628648
Link To Document