A Conceptual Model of Factors Affecting e-Commerce Adoption by SMEs in China

It is well known that e-commerce can help firms reduce cost, enlarge market and enhance efficiency etc.. Yet, e-commerce is not being adopted readily by small and medium-sized enterprises in China. So it´s necessary to explore the mechanisms affecting its adoption and implement. Based on literature review, various types of factors previously considered are examined. According to this, a multi-level conceptual model of these aspects of factors affecting e-commerce adoption in Chinese SMEs is proposed on the basis of innovation diffusion theory, technology acceptance model, institutional theory and strategic orientation theory. A series of propositions are developed. Further research suggestions of the theoretical framework are discussed lastly.